Project number: K135387

Climate change is becoming an increasingly acute global issue, thus an increased effort is made on various levels to find possible mitigating solutions along with a search for adaptation strategies. Hungary’s agriculture is expected to be particularly exposed. The present research focuses on the adaptation potential of Hungarian agriculture, i.e. ongoing actions as well as future processes.
Our holistic approach accounts for both the producer and consumer ends of the supply chain. On the producer side we focus on the possible beneficial impacts of increasing farm biodiversity whilst on the consumer side we analyse the prevalence of current diet along with the dietary patterns. More importantly, we analyse the likelihood of adopting more climate friendly dietary habits – that require some sacrifice or come at a cost – paying particular attention to the subjective
barriers of adoption. A separate work package analyzes the spatial patterns of consumer and producer side research questions.
In this research we propose a complex methodological arsenal, and we expect to make professionally exciting contributions to the literature. The social use of our results are manyfold: decision makers may use them as a pivot to plan agro-ecological interventions, to formulate rural development programs, whilst the analysis of consumer side should produce valuable inputs for the civil sector by mapping and analysing consumer preferences.