Understanding eco-innovation in the Hungarian wine sector
Valéria Lekics – Imre Fertő
International Journal of Wine Business Research
Article publication date: 17 September 2024
Abstract
Purpose
A growing body of literature analyzes eco-innovation in the wine industry, specifically focusing on the internal and external factors that contribute to sustainable innovation in wineries. The purpose of this study is to classify wineries according to their eco-innovation strategy and investigate variations in innovation groups concerning networking and socio-demographic characteristics.